Ninety days from conception to launch.

The 90-Day Launch Transformation is a three-month engagement for organizations introducing something new — a season, a venue, a program, a menu, a rebrand, a concept. DH MEC LLC builds the narrative, the marketing and creative suite, and the launch experience itself, then hands you a plan for what happens after. The engagement is $6,500, payment plans are available, and we take on two per year per client so the work gets the attention it needs.

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What a 90-day launch engagement covers

A launch fails in one of two places: the story isn’t ready, or the execution isn’t. Most agencies solve one and leave you holding the other. This engagement covers both, in sequence, over ninety days.

Days 1–30: the narrative. We start with the Storytelling, Systems & Standards consultation, included at no additional cost, and build outward from it into a written launch narrative and messaging platform — the language every announcement, invitation, sign, and post will draw from. Positioning gets decided here, not improvised later.

Days 31–60: the build. A custom suite of marketing, event, and creative capabilities, scoped to what your launch actually needs rather than a fixed deliverable list. Vendor and artist sourcing from our collaborator network. The experience itself takes shape — format, flow, guest list logic, the moments people will remember.

Days 61–90: the launch and what follows. On-site coordination the day of. A post-launch debrief while it’s still fresh. A written 30-day forward plan so the momentum you just paid for doesn’t evaporate in week two.

Throughout: weekly virtual strategy sessions and a monthly live session, so decisions get made on a rhythm instead of piling up.

Who this is for

We work with experience-driven organizations — arts and cultural institutions, hospitality groups, food service brands, tourism and destination organizations, wellness and lifestyle companies, property management firms, and nonprofits with operating budgets of $250,000 and up.

The 90-Day Launch Transformation fits when there’s a date on the calendar and something real behind it:

• A museum or gallery opening an exhibition or announcing a season
• A restaurant, hotel, or venue opening its doors, or reopening under a new concept
• A nonprofit launching a program, a campaign, or a capital initiative
• A festival or recurring event that needs its story rebuilt before the next cycle
• A property or destination introducing itself to a market that doesn’t know it yet
• A founder bringing a new brand or offering to an audience for the first time

Who should choose something else

If your launch is more than six months out, book the storytelling consultation now and the engagement closer to the date because ninety days of momentum spent too early is ninety days wasted. If you’ve already launched and need ongoing capability, a monthly retainer is the better structure. If you want a single event produced with no narrative work attached, that’s an à la carte engagement, not this. And if the decision hasn’t been made yet, as in if you’re still debating whether to open at all, then start with a discovery call and decide from there.

What’s included

• Storytelling, Systems & Standards consultation, included
• Launch narrative and messaging platform, written and delivered
• A custom 90-day suite of marketing, event, and creative capabilities
• Weekly virtual strategy sessions and monthly live sessions
• On-site coordination for your launch experience
• Vendor and artist sourcing from our collaborator network
• Post-launch debrief and a written 30-day forward plan
• Up to four printed copies of Elevate Your Voice
• One year of Artistic Confidence at the subscriber tier

How we work

We identify and facilitate. We don’t build software, we don’t resell it, and we don’t take vendor commissions — when we recommend a caterer, a fabricator, a photographer, or a platform, the recommendation is the whole transaction. You pay them directly, at their rate.

DH MEC LLC is a two-person firm by design. We assemble collaborators around each engagement rather than carrying a bench, which is why the calendar is limited and why the work doesn’t get handed to a junior team after the pitch.

Questions we get

1. How much is the 90-Day Launch Transformation? $6,500, with payment plans available and $100 off when paid in full.
2. Why only two per year, per client? A launch needs concentrated attention across ninety days, and a two-person firm can only give that to a limited number of engagements at once. The cap protects the work.
3. Do I have to do the consultation first? Yes, and it’s included — it’s the first thirty days of the engagement. If you’ve already paid for a standalone Storytelling, Systems & Standards consultation, that $250 credits toward this.
4. Does the price include event costs? No. The $6,500 covers strategy, creative, coordination, and our time. Venue, catering, production, printing, talent, and media spend are paid directly to those vendors, at their rates, with no markup from us.
5. Can it run shorter than ninety days? Occasionally, but rarely well. If your date is closer than that, tell us and we’ll be honest about whether we can do it justice.
6. Do you work outside Charlotte? Yes. Strategy sessions are virtual, and we travel for on-site launch coordination. Travel is billed separately for engagements outside the Charlotte region.
7. What happens after the ninety days? You leave with a 30-day forward plan and everything we built. Many clients continue on a monthly retainer; nothing obligates you to.