Plated Possibilities · Charlotte, NC

A luxury culinary series celebrating Black women chefs. We joined at the idea stage and built the structure underneath it — timelines, vendor and venue coordination, booking systems, and a sponsorship strategy that turned a dinner series into a fundable platform.

10+ sponsors secured · Five figures in revenue · 3 new business opportunities · Built from zero in 3 months

The work: strategic planning · project management · vendor and venue coordination · booking and CRM systems · sponsorship strategy · brand narrative and creative direction

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AVANTI Magazine, 2023 Season, and PDM Grand Opening · Opera Carolina

We launched Opera Carolina’s magazine from nothing — an editorial calendar, a guest writer roster, and the essays themselves. We also built its positioning, running messaging research against aggregated audience data to arrive at the line the institution still carries: Where Stars and Stories Shine. We also organized the grand opening of their strategic partner and supporter, PDM.

3 founding editions · Built to run without us — still publishing years later · Measurable lift in ticket sales and audience re-engagement · Media Coverage

The work: audience research and messaging strategy · brand positioning and tagline · editorial calendar development · guest writer selection and management · essay writing · audience re-engagement

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PUMA x LaFrancé · LaMelo Ball collection launch

Brought in by the brand’s marketing agency to connect a national sneaker release to Charlotte’s art community. We managed the budget, sourced the venue, vendors, and entertainment, and hand-curated a gallery of four local artists who each made original work responding to the collection.

4 commissioned local artists · Free and open to the public · Regional press coverage · A national product launch, rooted in one city’s art scene

The work: budget management · venue sourcing · vendor and entertainment contracting · artist curation and commissioning · activation design · production