Black Health Marketing Report
Five years of data on Black buying power, health disparities, and how healthcare and wellness brands are reaching Black consumers. Free to download, no email required.
Research Report · Free Download
The 2026 State of Black Health Marketing
Five years of data on Black buying power, health disparities, and how healthcare and wellness brands are — and aren’t — reaching Black consumers. Free to download, no email required.
Why this report exists
This work began in 2021, out of a pattern that kept repeating in client conversations. Healthcare brands, wellness organizations, and community health initiatives all wanted to reach Black consumers meaningfully — and the research they were working from was outdated, too broad, or simply absent. Generic strategy followed, and the communities that needed serving stayed underserved.
This edition rebuilds that original research against 2024–2026 data, with the 2019–2021 baseline kept side by side so you can see exactly what moved. Written by Dasia Hood, founder of DH MEC LLC.
Download the reportPDF · Free · No email required
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$1.6–2T Black buying power, per the Selig Center for Economic Growth |
50.3 Black maternal deaths per 100,000 live births — 3.5× the rate for white women (CDC NCHS) |
67% The brand-switching threshold — how quickly trust, once lost, moves spending elsewhere |
What’s inside
1 Executive Summary
2 Key Shifts: 2019 to 2026
3 Market Growth and Black Buying Power
4 Health Disparities: The Urgency Is Growing
5 The DEI Rollback Context
6 Healthcare Marketing Industry Outlook
7 Actionable Insights for Brands
8 Strategic Frameworks and SEO Guidance
Who it’s for
Healthcare providers and systems, health insurers, wellness brands, public health programs, community health nonprofits, and the marketing teams and agencies serving them. Useful to anyone who has to make a case for this work to a board, a funder, or a budget committee.
Where the data comes from
CDC National Center for Health Statistics, the Selig Center for Economic Growth, Nielsen, the McKinsey Institute for Economic Mobility, Pew Research Center, Collage Group, BrightEdge, PulsePoint, and Healthline Media. Cited inline throughout, so you can take any figure to its source.
Take the data. Share it widely.
The report is free because the gap it documents doesn’t close by keeping research behind a form. Send it to whoever in your network is making these decisions.
Download the report Talk through it with usQuestions, speaking requests, or research inquiries: [email protected]